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Ecommerce company
Food box ordering solution
Grow user conversions and optimize costs through payment infrastructure revision
Integrated PayPal as a new PSP to expand payment flexibility and improve checkout performance.
Orchestrated a phased migration of over 1M users from Checkout to PayPal card payments; no service execution delayed.
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The transition to Braintree as the new payment gateway, while maintaining the existing one in sync, introduced a number of technical challenges we had to keep in mind.
To improve paid subscriber conversion during signup, we implemented a controlled experiment using feature flags to release new ones to a limited number of users each month. Users were split between Checkout.com and PayPal flows, allowing us to compare conversion rates by payment provider.
If an experiment showed positive results, the updated flow was expanded incrementally to more users. Once confirmed successful, the new flow replaced the old one entirely, ensuring continuous optimization based on real user data.
We introduced an effective payment support framework that brings clarity and control to complex system operations. By combining system playbooks, real-time observability, and automated incident response, we ensure rapid issue detection, reliable SLA coverage, and precise recovery objectives across every component.