November 20, 2023


Sergey Marchuk, Oxagile’s CTO and Co-Founder, joined the one-on-one interview with Stan Moote, CTO at IABM, to delve into the pressing challenges that content distributors and software vendors are facing within the dynamic streaming industry. These highlights offer a glimpse into the valuable insights shared by Sergey.

1. The impact of machine learning and artificial intelligence (AI) on media content management and delivery was extensively discussed. Oxagile’s CTO and Co-Founder emphasized how these technologies can automate processes, improve content discovery, and enhance user experiences.

2. The rise of personalized advertising models was under discussion, too. Find it explained how data-driven insights and targeted advertising can help businesses reach their audiences more effectively, leading to higher conversion rates.

3. The future of streaming services was explored, with a focus on the challenges and opportunities brought about by the increasing demand for content delivered across multiple devices. The interview shed light on the importance of agile technologies and scalable solutions to meet the evolving needs of viewers.

4. Sergey also highlighted the crucial role of data analytics in the media industry, emphasizing the need for businesses to harness the power of data to gain valuable insights, make informed decisions, and optimize content delivery strategies.

5. The interview provided a comprehensive view of the current trends and future prospects of the industry, offering valuable knowledge for video streaming professionals seeking to stay ahead in the rapidly evolving media landscape.

Watch the full interview below:

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About Oxagile

A leading custom software development company specializing in the online video industry. With years of experience, we excel in creating cutting-edge OTT solutions for software vendors, content creators, and aggregators.

Over the course of 18 years, we have proudly collaborated with more than 450 clients, including renowned brands like Google, Disney, Discovery Communications, MIT, and Telecom Argentina. Our expertise has made us a trusted partner for industry leaders worldwide.

About IABM

IABM is the independent, international trade and business organization that connects, supports and informs the entire MediaTech ecosystem.