January 28, 2022

IBC has recently interviewed tech leaders in smart TV development to discover major challenges and innovations in this fast-growing market. Among the interviewees is Alexey Zaberezhniy, system analyst, video solutions at Oxagile.

Alexey mentioned that in such a dynamic industry, nothing is set in stone for a long time, but there are some prerequisites that smart TV products can hardly dispense with right now, such as EPG and TV archives, adaptive streaming, UHD quality, and multi-platformity.

Among key stumbling blocks in development, Alexey mentioned navigation: “It’s difficult to design multi-level menus and provide complex navigation to allow for implementing some sophisticated functionality, which eventually feels native and is a breeze to use.” During the interview, he suggested some ways to overcome these UX challenges.

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When asked about major drivers for smart TV success, Alexey paid particular attention to personalization. “The combination of granular analysis of user watching behavior and an “interest-based matrix” for each viewer can yield the creation of personalized content offerings for each viewer,” he explained. “The next step is to stream content to an individual user rather than to aggregated audiences.”

About Oxagile

Oxagile is a custom software development company that specializes in engineering custom OVP solutions. Our areas of expertise also include live streaming, VoD, real-time communication, and more — across web, mobile, smart TVs, STBs, and other platforms.

Since 2005, Oxagile has successfully delivered over 400 projects and worked with some of the world’s biggest brands, including Google, Disney, Discovery Communications, MIT, Telecom Argentina, and Vodafone.

About IBC

IBC is the world’s most influential event on the broadcast and media and entertainment arena that annually unites industry leaders — to discover the hottest OTT innovations and talk business.