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Get Your OTT on Smart TVs and STBs

Smart TV and STB App Development

We help content providers and distributors, telecoms and tech companies bring live and on-demand OTT services to a wealth of smart TV platforms and devices as well as STBs. Our custom development services cover the entire video delivery workflow while supporting the industry’s leading vendors, such as Kaltura, Brightcove, and Ooyala.

Technologies We Work With

  • Smart TV devices
    Samsung, LG, Sony, Panasonic
  • Smart TV platforms
    Tizen, webOS, Android TV, Firefox OS
  • STBs
    Apple TV, Google Chromecast, Android TV, Roku, Amazon Fire TV

Your Successful Smart TV Strategy


Take a multi-CDN approach to streamline the delivery of your videos to global audiences. Ensure the highest quality of experience (QoE), service (QoS) and content protection across all popular smart TV platforms and STBs.


Enjoy the flexibility to test multiple business models, such as AVOD, SVOD, and TVOD/PPV, and find out which works best for your content. Tap into server-side and client-side ad insertion to secure revenue from every ad you roll out.


Get visibility into how your content performs across audiences, geographies, devices, and partners. Integrate with third-party analytics to get a deeper understanding of your viewers. Iterate and optimize to keep performance at its peak.

Challenges We Tackle

  • Domain, IP and geo-restriction, watermarking, encryption, DRM
  • Ad insertion (SSAI and CSAI)
  • Monetization, payments, billing
  • Custom and third-party analytics
  • Multi-CDN approach and syndication
  • Integration with CMS, MAP, CRM, and LMS
  • Branding
  • EPG
  • Binge watching
  • Catch-up
  • Time-shifted viewing
  • Video discovery and recommendations
  • Push-notifications
  • Social sharing
  • Top-notch player
  • VR and 360 video support
  • Dynamic navigation
  • Content filtering and sorting
  • Watchlist
  • Picture-in-picture
  • Social feeds
  • Parental controls
  • Multi-bitrate
  • DVR
  • Simulated live
  • Swoosh
  • Start over
  • Wishlist
  • Favorites
  • Reminders
  • Second screen apps

Featured Projects

Live Streaming and VoD App for Smart TVs

An easy-to-use smart TV app for live and on-demand viewing on Samsung Tizen devices.

Integrated with the powerful video delivery platform Ooyala, the solution comes seamless cloud and CDN integration, advanced white-labeling capabilities, and multi-language support.

Next-Generation Content Mobility Platform SDK for Smart TVs

Oxagile extended the functionality of a powerful content delivery platform to provide integration with smart TVs.

The upgraded solution allows direct streaming of content from iOS and Android devices to a range of supported smart TV platforms and streaming sticks.

Fully-Fledged Video Expertise in Place

We offer end-to-end services that power the entire workflow of high-quality video delivery. We can also pitch in to build a solution in such areas as:

Let’s get together to discuss your OTT business and see how we can help you take full advantage of everything smart TVs and STBs have to offer.

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