This month Apple has introduced its new mobile advertising system iAd. It differs from competitors (for example, Google’s AdMob), because iAd integrated directly into iPhone OS. Moreover, these ads will be stored on Apple servers.
Advertisements will be interactive and will look like small applications. It is already known that some of them will be created using HTML5 technology. According to this new business model, iPhone apps developers will receive only 60% of proceeds from the iAd advertising.
The iAd system was announced by Apple CEO, Steve Jobs. According to his words, the average user works with iPhone mobile apps about half an hour a day. So, demonstrating new ads every three minutes the company will get about a billion hits a day.
Also Steve Jobs stressed that Apple is not going to focus on the quantity of advertising, on the contrary it will intend to raise its quality making from ads a new source of positive emotions.
The iAd platform will be integrated directly into the operating system, and will run ads within applications. Apple engineers want to change the approach to development of the most commercials: it is proposed to use not only text and image links, but multimedia applications that will be embedded into other applications ( such as games, readers, RSS-clients etc.). The platform will make its debut this summer.