CRM is a computer program which gives any company a chance to become a highly organized company oriented on customers having placed them in the center of all information channels related to them and provides sales people the access to the required data.
In the customer oriented company sales people will have the access to the whole information which, one way or another, influences their relations with customers. Negotiations, informal discussion, letters, complaints, reclamations, all the information which has been sent to the customer – everything that can influence the ability of the sales people to provide services and, as a result, sell more goods and services.
The customer oriented companies handle clients’ requests more quickly and accurately as the whole necessary information is stored in one place. Thanks to this, the company can have a higher index of client retention than the competitors that are organized traditionally.