June 16, 2011


Steve Jobs, Jonathan Ive and other famous people from Apple often call their products ‘magic’ and in some respects they are right. In many cases Apple is ahead of the market for years, it manages to create really incredible devices that change the world — isn’t it magic?

Do you need examples? Here you are. Let’s remember iPad — What’s this? What for? Who needs this ‘iPod on steroids’?

And it turned out we need it! Step by step this strange toy is being transformed into an extremely convenient and user friendly tool for professionals and can be a gaming console, an internet tablet, an e-book and many other things as well. The fantasy of iPad app developers is not limited and it means that iPads opportunities also. Isn’t it magic?

Or let’s take, for example, iPhone. Look at the market of smartphones today: Android, webOS, Windows Phone, many various sensor devices, Nokia smartphones based on Microsoft OS — they are the result of releasing the first Apple phone in 2007. Without it today the market of would be completely different. Isn’t it magic?

Last year Apple presented MacBook Air of the second generation and this year Intel has introduced the concept of ultrabooks which are Windows analogues of that very ‘air’ macbook. Plagiarism? Piracy? No, that’s the natural development of the market when consumers win and the Apple magic was the impulse for this development.

Thus, every software development company tries to conquer this magic and design and develop something new, exciting and magical.


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